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Smart Material Choice

We are working to become FSC certified, which will happen in the autumn of 2020. Until then, our ‘Smart MaterialChoice’label shows which of our sustainable products contain recycled polyester, ECOVERO Viscose or FSC viscose. ECOVERO viscose is a term for a viscose fibre made of more sustainable wood that is produced with a significantly lower consumption of energy and water compared to ordinary viscose. The FSC is an organisation that helps achieve sustainable forest management – without the use of pesticides, of course, and with the assurance that new trees are planted when existing trees are cut down. Today, 40% of the total consumption of trees is FSC certified. Our goal for the future is that we only use FSC viscose or ECOVERO viscose in all production containing viscose.