Smart Material Choice

Our 'Smart MaterialChoice' label shows which of our sustainable products contain recycled polyester, ECOVERO Viscose or FSC viscose. ECOVERO viscose is a term for a viscose fibre made of more sustainable wood that is produced with a significantly lower consumption of energy and water compared to ordinary viscose. The FSC is an organisation that helps achieve sustainable forest management – without the use of pesticides, of course, and with the assurance that new trees are planted when existing trees are cut down. Today, 40% of the total consumption of trees is FSC certified. Our goal for the future is that we only use FSC viscose or ECOVERO viscose in all production containing viscose.
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